Effective Keywords: Strategies for their Formulation

Introduction . Keywords, reflecting the main content of article, play an extremely important role in search for scientific papers databases. Together with title and abstract, keywords provide primary information about study. Selecting extracting effective is a time-consuming process, so its optimization requires further studying. Purpose. The article aimed at acquainting authors journal methods optimizing. Results. phenomenon "keyword optimization", keyword strategies increasing visibility are analyzed. advantages optimizing commented. stages process considered. possibilities using platforms tools described. factors influencing criteria selecting explained. Approaches to identifying typical mistakes selection Implementation results obtained examples extraction presented this editorial will help optimize their research articles increase scientometric databases citation work. described designed improve metadata engine optimization.